경영학 풀무원샘물(Pulmuone Waters)의 마케팅 전략(영문)

경영학 풀무원샘물(Pulmuone Waters)의 마케팅 전략(영문)

[경영학] 풀무원샘물(Pulmuone Waters)의 마케팅 전략(영문).pptx

목차 1.INTRO -DUCTION 2.EXTERNAL ANALYSIS 3.INTERNAL ANALYSIS 4.SWOT ANALYSIS 5.STRATEGIC OPTIONS & FORMULA-TION 6.CONCLUSION 7.QNA 본문 YES. First, the drinking water market is growing. Second, the certainty of Pulmuone Waters’ profitability in the long run comes from its financial statements. Perrier (Nestle) Naturally carbonated water from southern parts of France Glass bottle  luxurious image Sold in department stores, cafes, and big supermarkets Fiji Water from underground aquifer below an ancient rainforest in Fiji Imported in Korea by Shinsegae food, expanding its market share through Shinsegae dept. store, cafes, and hotels 1)Strength Joint venture with Nestle FSMS(Food Safety Management System), In-line System Environmental friendly PET bottles Marketing Strategy Pulmuone’s image (safe and organic food) UN Global Compact Differentiation through Waterline 본문내용 will become profitable long term? YES. First, the drinking water market is growing. Second, the certainty of Pulmuone Waters’ profitability in the long run comes from its financial statements. INTRODUCTION 2003 2004 2005 2006 2007 2008 Production 1,630,526 1,690,482 1,818,628 1,899,722 1,964,090 2,135,837 Shipment 1,621,027 1,690,518 1,811,707 1,900,060 1,958,888 2,133,187 Stock 6,750 7,492 14,