국제경영론 외국시장 진출 전략(영문)

국제경영론 외국시장 진출 전략(영문)

[국제경영론] 외국시장 진출 전략(영문).pptx

목차 1.Exporting entry mode 2.Contract entry mode 3.Investment entry mode 본문 Selling goods to overseas markets through intermediariesthrough some other company. You give it to someone and he sells it for you, or your product is made part of another product and the product is exported. Someone else does all the work. Methods of indirect exporting ＊Filling orders from domestic buyers who then export the product. ＊Seeking out domestic buyers who represent foreign customers. ＊Exporting through an Export Management Company (EMC) ＊Exporting through an Export Trading Company (ETC) The realm of brand licensing stretches from the rather mundane are of featuring a corporate logo on a t-shirt to much more sophisticated integrated marketing and product development efforts in which a brand is extended into new product areas in ways that are seamless to consumers 본문내용 l or conceptual place in the commercial world where Buyers And Sellers operate to trade goods, services and contracts for money. 4 I. Exporting entry mode 5 I. Exporting entry mode 1) Exporting - Exporting is the process of selling of goods and services produced in one country to other countries. There are two types of exporting direct and indirect 6 I. Exporting entry mode 2) Direct Expor