국제경영 결혼정보업체 `듀어` 중국시장 진출 마케팅 전략(영문)

국제경영 결혼정보업체 `듀어` 중국시장 진출 마케팅 전략(영문)

[국제경영] 결혼정보업체 `듀어` 중국시장 진출 마케팅 전략(영문).pptx

목차 - Introduction of Duo - China as the target market - Shanghai as the initial target city - Matchmaking Business & KSF Analysis - Joint Venture with the Local Business - Initial Strategy: Service-based marketing 본문 Marriage matching business can be leveraged by strong partnership with other companies in many areas China Mobile 70% , China Unicom 20% China Telecom 10% China Mobile : Expanded overseas, with the purchase of Parktel in Pakistan Customer base mostly in rural places China Unicom : Potential to expand its business/ Operates throughout major cities/ Innovating its infrastructure by cooperating with Ericson China Telecom : Has the largest WiFi wireless broadband network in 250 major cities Relatively Smaill market share 본문내용 as the target market- Shanghai as the initial target city- Matchmaking Business & KSF Analysis- Joint Venture with the Local Business- Initial Strategy: Service-based marketing Agenda Introduction of DUO DUO: “Creating a new matchmaking culture” Introduction The largest matchmaking company in Korea Established in February, 1995 20,000 active members nationwide 20,000 couples successfully marrie