마케팅 안철수 연구소 SWOT, 마케팅 전략 분석(영문)
[마케팅] 안철수 연구소 SWOT, 마케팅 전략 분석(영문).hwp |
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목차 1. About AhnLab 2. Business 3. SWOT analysis 5.
Industry Analysis 6. Market-Product Focus 6. Marketing Program 7.
Financial Data 8. Organization 9. Implementation Plan 10. Evaluation
and Control
본문 1. About AhnLab
1) AhnLab core
value
" A company with a soul "
Ever since its foundation in 1995,
AhnLab has always has been concerned about our social responsibilities, and has
concluded that we have to contribute to the society through continuous
researches and developments. Also, AhnLab has stipulated the company core values
and we are doing our best to fulfill promise in order to become a long-lasting
company.
2) Vision
" A company respected worldwide "
Our
core values and reason for existence are not only a statement, but we ensure our
actions always embody our core values; they are the backbone of AhnLab. Even
though our core values remain unchanged, we are not stubborn to change, but
rather we always try to find ways to improve as long as the change itself is
beneficial to society and parallel to our core
values.
본문내용 1995, AhnLab has always has been concerned
about our social responsibilities, and has concluded that we have to contribute
to the society through continuous researches and developments. Also, AhnLab has
stipulated the company core values and we are doing our best to fulfill promise
in order to become a long-lasting company. 2) Vision " A company respected
worldwide " Our core values and reason for |
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