마케팅 HSBC Holdings의 4P, SWOT 분석(영문)

마케팅 HSBC Holdings의 4P, SWOT 분석(영문) [마케팅] HSBC Holdings의 4P, SWOT 분석(영문).pptx 목차 Introduction In Korea HSBC’s Matrix structure Group values Recent Activity Analysis Environment Competitors Marketing Mix(4Ps) SWOT Analysis Ansoff’s Matrix Conclusion 본문 Introduction The Hongkong and Shanghai Banking Corporation Established in 1865 by Scottish trader In 1992, after HSBC took over Midland bank HSBC moved head office to London HSBC holdings became major investment corporation Diversification through acquisitions and partnerships HSBC integrated securities and commerce finance with Investment banking HSBC invested with Merrill Lynch & Company Significant growth through online finance 본문내용 Scottish trader In 1992, after HSBC took over Midland bank HSBC moved head office to London HSBC holdings became major investment corporation Diversification through acquisitions and partnerships HSBC integrated securities and commerce finance with Investment banking HSBC invested with Merrill Lynch & Company Significant growth through online finance 2 In Korea Established their branch in In C