사업계획서 떡까페 창업계획서

사업계획서 떡까페 창업계획서 [사업계획서] 떡까페 창업계획서.pptx 목차 Introduction Environmental Scanning Competitor SWOT Analysis STP 4P Conclusion 본문 Political/Regulation Reduced consumption of rice Rice cake encouragement policy Economical Increase of income, changed level of consumption Likely to pay subsidiary foods in addition to staple foods Tech-nological Managing sanitation system for production and selling plan Development of new kind of Tteok: Retort Tteok Competition Same type Business -Existence of Rice cake franchise -Nearly 10 franchises Coffee shop -Localization: Sell Tteok and poprice Socio-cultural Well-being trends -Nutritious, fresh and less calorie foods Opposition towards fast foods The interests of traditional food  Need for place to spend time with luxurious atmosphere  -Comfort atmosphere, sweet music with tea and snack Competitor Analysis 1. bizen(빚은) -Traditional Korean thing plus modern cafe mood -Selling same product -Aiming same customer -First group dealing with rice cake -Many franchise store 2. Coffee shop -Starbucks, Angel in us coffee, Coffee bean, etc. -Selling different product but aiming same customer -Famous, familiar than rice cake cafe -Stereotype of cafe -Young people prefer western culture to Korean SWOT Analysis Strength Traditional Interior Nutritious Ingredient Unique Food (Tteok) →Differentiation Weakness Low Brand Name Recognition Considerable Starting Expenditure Opportunity Physiology of Customer (needs=unique) Well-being Trend Location (In-sa dong) Substitute for meal Changed appearances→ Attracttion Threat Existing café & Restaurant Young People’s Stereotype about Tradition Labor cost Segmentation Geographic One of the busy streets Represent old culture and tradition Famous for meeting place Demographic Age group-Young adult(20-30’s) -Singles, couples, families -Consider health important: Lighter, healthier, natural foods -Tend to experience new thing Income Income-> Buying power Psychographic Lifestyle -Get old things back: Interests in traditional food and health  -Well-being trend Emphasis on sanitation and safe foods 본문내용 lusion ▶ Goal Tteok cafe Independent Management Recreation of tradition (Past + Recent market) Rice cake cafe Introduction SWOT Analysis 4P STP Environmental Scanning Competitor conclusion ▶ Type of management ▶ Name ▶ Field Reason Eating part of our culture & enjoyment Tradition and well-being trends Popularity of rick cake -nutritious, fresh and less calorie food =>Rice cake cafe The m