목차 EXECUTIVE SUMMARY3
PRODUCT/SERVICE4 Purpose of the
Product/Service4 Stage of Development4 Product/Service
Limitations4 Proprietary Rights4 Governmental
Approvals4 Product/Service Liability4 Related Products/Services and
Spin-Offs5 Production5
THE MARKET6 Current Industry Size6 Growth
Potential of the Industry6 Industry Trends6 Competition
Profile6 Customer Profile6 Customer Benefits6 Target Markets7 Market
Penetration7
PRICE & PROFITABILITY8 Price and Profitability
Analysis8 Sales Estimate8 Cost of Product/Service8 Gross
Margin8 Financial Projections9
PLAN FOR FURTHER ACTION10 Needed
Capital10 Entrepreneur’s Role10 Business Plan10 License
Potential10 Corporate Partners10 Proprietary Rights10 Infrastructure
Members10
본문 PRODUCT/SERVICE
Purpose of the
Product/Service What purpose and unique/ features distinguish your
product/service?
-복사물이 필요로하는 대학생에게 무료로복사서비스를 제공하여 수요를 쉽게 확보 -무료 복사로
간접적인 학생들의 학업경비 지원 및 상금 제공 -대학생층에게 가깝게 다가가는 기업의 광고 역할 수행 ( 학습자료 + 광고
) -대학생의 학업생활 혹은 진로를 위한 정보제공
Stage of Development What is the
stage of development of the product/service?
-FREE-ECONOMICS개념의 사업으로
사업모델은 일본에서 검증됨 -복사지후면의 광고에 대한 광고효과 등은 아직 검증된바 없음
Product/Service
Limitations What are the limitations of your
product/service?
-광고효과를논리적으로 설득하여 광고주를 유치하는 일 (A대학교 테스트 마켓에20개사 유치 목표
) -초기단계에는 선진국가의 사례를설득근거로 활용가능
Proprietary Rights What
proprietary rights exist for your product/service?
-[FREE COPY]상표 등록:선점효과
극대화 - 사업모델을 특허등록 검토
Governmental Approvals What governmental
approvals are necessary for your venture?
-특별한 허가는 필요 없이서비스업으로 사업자 등록
가능
Product/Service Liability What are the possible
liabilities this product/service may pose? What are the insurance
requirements?
-손해배상 책임 리스크는 없음
Related Products/Services and
Spin-Offs What new product/service spin-offs could be developed to meet the
ever-changing market needs in this industry or others?
- 관련 서비스 : 소비자 조사,
인터넷을 활용한주문연계 서비스
본문내용 09 Table of Contents EXECUTIVE SUMMARY 3
PRODUCT/SERVICE 4 Purpose of the Product/Service 4 Stage of
Development 4 Product/Service Limitations 4 Proprietary Rights
4 Governmental Approvals 4 Product/Service Liability 4 Related
Products/Services and Spin-Offs 5 Production 5 THE MARKET 6 Current
Industry Size 6 Growth Potential of the Industry 6 Industry Trends
6 Competition Profile 6 Customer Pro |
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